When it comes to making a website for your business there are a ton of options, everything from no money down to paying an arm and a leg to get your business online. It’s so confusing and sometimes it feels like nobody really knows what they’re talking about.
Well. We at Top Web Design DO know what we’re talking about. We’ve been making websites for over 15 years and have worked with a range of businesses – everything from those that want to set up a basic website to those businesses that really want to focus on make millions of dollars through their online stores
So as you prepare to make your website make sure that you have the 7 points covered.
1. Good unique domain name that will help in your search engine ranking.
Lets start off by saying it doesn’t have to be a.com! There are, at last count over 400 top level domains (TLD’s) such as .ca, .info, .biz, .site etc etc. – Don’t settle for something that doesn’t reflect your business brand or it doesn’t help you establish keyword presence on search engines. Do through research using keyword analysis tools for the keywords that people search for for your business find a domain name based on that. Make sure you own access to the domain name and hosting at all times!
2. A good Web design and striking original images.
A well thought out, eye-catching web design for your website is very crucial. That’s where you should leave it to the professionals and let the design team guide you. Visitors browse websites and lose interest in a few seconds so a good website design will help them engage and stay longer and will also help them quickly find what they’re looking for. Spend some time and money on making unique logos and artwork images that showcase your products and services as well as unique identifying images that would show up on image search for search engines.
3. Unique text content
Take the time to write original copy and text that identifies your website and your brand. This is very important! Unique text is what sets you apart from your competitors. Write your content as you would speak to your customers be direct effective with a focus on delivering your product and related messages
4. An overall digital strategy
If you’re going to build a website that no one can find what’s the point? Have a complete strategy well beyond what happens after your website is live. Think about the keywords that you want to be found with and how you will go about achieving that goal. Think about what people will find when they search for you.
5. Analytics and measurement tools
The only way to track how many visitors come to your website, where are they coming from and what are they doing is by using tools like Google analytics. Installing and setting up Google analytics will help you with your overall marketing and digital strategy. Google’s webmaster tools now known as Google console also helps with analysis of which website’s link back to you and how search engines view your website.
6. Clear call to action
Once you build a website and put your message out it’s important to drive people to a “call to action” to engage them with your website. This can be done adding “learn more” or “contact us” buttons and links right after you describe your services. Make sure the email address and the phone numbers associated with your website are active and working! it’s hard to imagine but sometimes people spend thousands of dollars on websites and don’t pay any attention to insuring an active email or phone is at the other end of the process.
7. Blog and social media
We are now almost entering 2020! you have to blog on your website so your knowledge and expertise is shared with your audience. Moreover, adding a social media campaign that will engage with all users will help you deliver your message. The most vital social media platforms to use for business are Facebook, Twitter & Instagram