Branding, Development, Marketing

Healthcare industry websites are crucial to society. Lets talk about some points that make them work

If there’s one thing we’ve learned in this pandemic that started in 2020 and continues to govern our lives it is that health Care is probably one of the most important industries in the world. Healthcare industry website design and development need to be done with this care that the healthcare industry expects.

As long as humans live the means to take care of them and prolong their lives and improve the quality of the life will remain a focus for many people.

This is the basis for the healthcare industry. From healthcare providers to the businesses that look after them and serve them, websites for healthcare are a lifeline for some people.

Healthcare based websites can offer everything from basic information as well as other more dynamic information.

This can include making appointments online, getting test results, consulting with professionals, seeking referrals and so much more.

A website which allows users to get quick answers can relieve the pressure on phone centers and customer service areas.

Some of the most common uses for healthcare websites are people that Google their symptoms to obtain at least a preliminary glimpse into what ailments they have.

We’ve all typed into Google symptoms with a reluctance of what we will see. Sometimes this information is relevant and accurate whereas other times the information may not be.

The greater reason for this would be mostly due to the person putting the information into the website not articulating themselves.

Websites and web related services today can do everything from help you diagnose your illness to seek remedies and to connect with professionals.

Sometimes creating a simple ticket system with an update status which the customer can access can remove unnecessary burdens on the healthcare industries website.

At top web design we’ve worked with several health Care providers to offer a number of services in the past

We offer not just the technical expertise but in our consulting capability we also offer advice on further improving the customer experience as well as making it most productive for the business itself.

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Branding, Development, web design

Making websites for Photographers and Photo studios

A picture can be worth a thousand words.

So hiring the right photographer for an event is perhaps something that would be hard to put into words. But let’s try anyways.

Photography continues to be an underrated and very important segment of the any industry. When building a website almost all images are taken from stock photo websites or Google images.

This inevitably means that there are more and more overlaps on the content being created online by images being reused.

Creating new and unique images for our website is not that challenging. It requires creativity, a photographer or a graphics designer.

But when developing a website for a photography business what are the considerations one must have.

There is no room in a photography based website for any generic or reusable stock photos.

Everything from the logo of the photographer or the studio to their portfolio should be unique to the business.

To prevent copyright issues a discrete watermark can be placed in all pictures placed online.

Whether it is studio based photography or outdoor photography the website should showcase some of the work as well as address some other frequently asked questions.

Most common concerns would be the availability the costs and booking information.

The website should reflect the feel of the artist, the photographer. It should have the background, look and feel that may be experienced when working with the photographer.

There are photographers that take pictures of people, then there are those that photograph landscapes and take pictures of nature.

Visitors to websites are usually very quick to decide on whether they will proceed with engaging with the site or not moving on to someone else. To accomodate this the content and text on the page should match the layout of the images and offering.

Lets take the example of a wedding photographer and a bride-to-be that wishes to capture her wedding day with the help of such a professional. If the potential customer comes across the website through a search engine search for a terms such as “wedding photographer (in my city)” and she clicks on this example website – it would be vital to ensure that the words “Wedding Photographer” are clearly displayed to make sure the experience of searching and then clicking are smooth.

By adding a “promotion” or sale special it may further entice the potential client to disucss the project further.

Some aspects of the building a website for photographers and photo studios are unique to the industry but others would remain in line with how people use websites and what they expect.

For more on this check out our page on Web Design and Development for Photography Business

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Branding, Development, web design

A well made Information based website needs design with quick access to information and reliability as key features.

One of the focus areas where TopWebDesign offers expertise is building information based websites such: public information website (government or private), construction update, public advisories

In a world where information is constantly created and shared with everyone the delivery of that information becomes vital.

Of course we have large news networks and government delivery platforms. But what about smaller scale business and government notifications for public.

With constant news about the coronavirus (covid-19) being updated every few days the correct information being shared from a reliable source is more important. We have all become all too exposed to fake content generated by people that spreads rapidly via social media

The internet is full of dummy and false information. by simply creating a basic website you have no guarantee that your information will reach the correct audience.

It’s important to ensure that once you have a website that serves information for your audience you validate the authority of the website.

The importance of validation in a world of fake news cannot be stressed enough. As we get more exposed to online media the penetration that mainstream media used to have once upon a time has been waining as of late.

When an information based website is constructed the parent organizations behind it should take steps to validate its authority.

For example if a municipal authority such as a parks department had created a website it can easily validate its authority by linking to it from the parent site. Similarly, if the public was to be updated on long term construction progress the local city/region/country should link and refer people to the site.

Additionally using social media which in itself has its own validation process to share updated information from this website would further validate the information.

Regardless of what information is being shared a website that provides up-to-date and current information for its audience needs to be created and maintained properly.

Check out the TopWebDesign page talking about Information based Web Design and Development.

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