Branding, Development, Marketing

Healthcare industry websites are crucial to society. Lets talk about some points that make them work

If there’s one thing we’ve learned in this pandemic that started in 2020 and continues to govern our lives it is that health Care is probably one of the most important industries in the world. Healthcare industry website design and development need to be done with this care that the healthcare industry expects.

As long as humans live the means to take care of them and prolong their lives and improve the quality of the life will remain a focus for many people.

This is the basis for the healthcare industry. From healthcare providers to the businesses that look after them and serve them, websites for healthcare are a lifeline for some people.

Healthcare based websites can offer everything from basic information as well as other more dynamic information.

This can include making appointments online, getting test results, consulting with professionals, seeking referrals and so much more.

A website which allows users to get quick answers can relieve the pressure on phone centers and customer service areas.

Some of the most common uses for healthcare websites are people that Google their symptoms to obtain at least a preliminary glimpse into what ailments they have.

We’ve all typed into Google symptoms with a reluctance of what we will see. Sometimes this information is relevant and accurate whereas other times the information may not be.

The greater reason for this would be mostly due to the person putting the information into the website not articulating themselves.

Websites and web related services today can do everything from help you diagnose your illness to seek remedies and to connect with professionals.

Sometimes creating a simple ticket system with an update status which the customer can access can remove unnecessary burdens on the healthcare industries website.

At top web design we’ve worked with several health Care providers to offer a number of services in the past

We offer not just the technical expertise but in our consulting capability we also offer advice on further improving the customer experience as well as making it most productive for the business itself.

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Branding, Development, web design

Making websites for Photographers and Photo studios

A picture can be worth a thousand words.

So hiring the right photographer for an event is perhaps something that would be hard to put into words. But let’s try anyways.

Photography continues to be an underrated and very important segment of the any industry. When building a website almost all images are taken from stock photo websites or Google images.

This inevitably means that there are more and more overlaps on the content being created online by images being reused.

Creating new and unique images for our website is not that challenging. It requires creativity, a photographer or a graphics designer.

But when developing a website for a photography business what are the considerations one must have.

There is no room in a photography based website for any generic or reusable stock photos.

Everything from the logo of the photographer or the studio to their portfolio should be unique to the business.

To prevent copyright issues a discrete watermark can be placed in all pictures placed online.

Whether it is studio based photography or outdoor photography the website should showcase some of the work as well as address some other frequently asked questions.

Most common concerns would be the availability the costs and booking information.

The website should reflect the feel of the artist, the photographer. It should have the background, look and feel that may be experienced when working with the photographer.

There are photographers that take pictures of people, then there are those that photograph landscapes and take pictures of nature.

Visitors to websites are usually very quick to decide on whether they will proceed with engaging with the site or not moving on to someone else. To accomodate this the content and text on the page should match the layout of the images and offering.

Lets take the example of a wedding photographer and a bride-to-be that wishes to capture her wedding day with the help of such a professional. If the potential customer comes across the website through a search engine search for a terms such as “wedding photographer (in my city)” and she clicks on this example website – it would be vital to ensure that the words “Wedding Photographer” are clearly displayed to make sure the experience of searching and then clicking are smooth.

By adding a “promotion” or sale special it may further entice the potential client to disucss the project further.

Some aspects of the building a website for photographers and photo studios are unique to the industry but others would remain in line with how people use websites and what they expect.

For more on this check out our page on Web Design and Development for Photography Business

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image for making an online store
Branding, Marketing

A well made online store, e-commerce website is expected by the savvy customer.

There’s very little today that cannot be done online. From researching and purchasing travel to ordering food within a few clicks online ordering is the norm.

The process to build an online or an e-commerce business sometimes is less than straightforward.

Larger websites take into consideration intricate details such as how many clicks before a product is added to a shopping cart. The ease of payment processing is also one major consideration.

While most people think about the user interface few people actually think about how the business that is transitioning to an online store will serve these clients.

The majority of businesses even today continue to serve people in person. this means people come into a retail store or a place of business, they select the product or service they want, pay for it and then leave.

Doing this online is a lot less personal in most cases.

Users will come to a website search or find the product that they’re looking for add to cart and quickly check out.

As simple as that sounds there are always some other factors to think about.

Simple products which don’t require additional options such as colors, features are relatively simple to process.

Then there are those purchases where customers want to discuss some of the options available before making the purchase

For example buying auto parts; a customer may want to make sure that it fits their specific vehicles make model and age. When buying clothing customers may want reassurance that the size fits Beyond the information which is offered on the website

The point here is that whilst the front and of a website can be made relatively simply the back end integration into the existing business infrastructure needs careful execution.

This is where specific resources in the business would have to be assigned and in some cases trained to handle this new business.

Additional tools may now be required such as processing by email, chatting with people online, validating payment and perhaps most important of all, the shipping or delivery of the goods or service.

Visit the Top Web Design back for Web Design and Development for Online Businesses

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image
Branding, Development, web design

A well made Information based website needs design with quick access to information and reliability as key features.

One of the focus areas where TopWebDesign offers expertise is building information based websites such: public information website (government or private), construction update, public advisories

In a world where information is constantly created and shared with everyone the delivery of that information becomes vital.

Of course we have large news networks and government delivery platforms. But what about smaller scale business and government notifications for public.

With constant news about the coronavirus (covid-19) being updated every few days the correct information being shared from a reliable source is more important. We have all become all too exposed to fake content generated by people that spreads rapidly via social media

The internet is full of dummy and false information. by simply creating a basic website you have no guarantee that your information will reach the correct audience.

It’s important to ensure that once you have a website that serves information for your audience you validate the authority of the website.

The importance of validation in a world of fake news cannot be stressed enough. As we get more exposed to online media the penetration that mainstream media used to have once upon a time has been waining as of late.

When an information based website is constructed the parent organizations behind it should take steps to validate its authority.

For example if a municipal authority such as a parks department had created a website it can easily validate its authority by linking to it from the parent site. Similarly, if the public was to be updated on long term construction progress the local city/region/country should link and refer people to the site.

Additionally using social media which in itself has its own validation process to share updated information from this website would further validate the information.

Regardless of what information is being shared a website that provides up-to-date and current information for its audience needs to be created and maintained properly.

Check out the TopWebDesign page talking about Information based Web Design and Development.

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Branding, Startup

Textspin offers a quick search engine boost to new website

When launching a new website one of the greatest worries can be how will people find it

Textspin offers websites that are new or small an opportunity to get backlinks and improve their search engine presence quickly.

When making a new website one of the greatest challenges to overcome is how long it takes for Google and other major search engines to recognize the website.

Search engine optimization takes time and building a reputation takes longer.

While there are several places which will sell backlinks in a large quantity they usually do not get the results that business owners want.

To get good quality results and to rank high on Google, quality content, regular updates and good backlinks are the best starting point.

Whilst content creation, website speed and user interface fall in the realm of the website developer, it becomes doubly important to work with good reputable blogs and websites to get quality content created listed and shared.

Textspin offers exactly these services. Through their network of websites, they create unique blog posts and content which is linked back to your website. The links are all unique and the content is composed by humans and not artificially created.

The content or blog posts are written with quality in mind to ensure that when people see it it ranks well and drives traffic.

Textspin serves customers all over the world. They use only white hat SEO services.

The content posted and shared on the textspin network not only goes on the primary social media website but there is a network of sub accounts on all social media sites which share and post the link to the primary content on your website

In simple language when you use textspin they create unique blog posts and content which links back to your website and increases search engine results on your behalf.tex

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